How the BTU calculation works
A BTU (British thermal unit) is the heat needed to raise one pound of water by one degree Fahrenheit. Air conditioners and heaters are rated in BTU per hour: how much heat they can move out of a room (or into it) every hour. Sizing means matching that rating to the heat your room actually gains on a hot afternoon or loses on a cold night.
This calculator uses the industry rule-of-thumb method that HVAC contractors, Energy Star's room air conditioner chart and appliance retailers all build on. For cooling, the starting point is 20 BTU per square foot of floor area with an 8-foot ceiling. Each factor below then nudges that number up or down. For heating, the starting point depends on your climate: roughly 30, 40 or 55 BTU per square foot for hot, moderate and cold regions, adjusted for insulation. The result is rounded to the nearest 100 BTU and shown with a ±10% range, because no square-footage method can see your window area, air leakage or thermostat habits.
Method last reviewed September 2026. See where the formulas come from.
The factors, and how much each one matters
| Factor | Cooling | Heating | Why |
|---|---|---|---|
| Floor area | × 20 BTU/sq ft | × 30 / 40 / 55 BTU/sq ft by climate | More floor means more air and more wall exposed to outside. |
| Ceiling above 8 ft | × height ÷ 8 | × height ÷ 8 | A 10 ft ceiling holds 25% more air than an 8 ft one. |
| Very sunny room | +10% | −5% | Solar gain through glass is a load in summer and a gift in winter. |
| Heavily shaded room | −10% | +5% | Same effect, reversed. |
| Poor insulation | +15% | +20% | Thin walls, single-pane glass and drafts leak heat both ways. |
| Good insulation | −10% | −15% | Modern, sealed construction with double-pane windows. |
| Climate zone | Hot +10%, cold −10% | Sets the base factor | Design temperatures differ by 30°F+ across the US. |
| Each person beyond 2 | +600 BTU | ignored | A resting adult gives off roughly 400–600 BTU/hr. |
| Kitchen | +4,000 BTU | ignored | Range, oven and refrigerator all reject heat into the room. |
Full formulas are documented in plain English in the sizing guide and in the calculator's “How we got this number” panel.